Since getting Netflix and Amazon Prime, we don't often buy new DVD/Blu-rays anymore. Well, maybe once a month? If it's a movie I don't think we'll watch again, it's DVD (it's cheaper than going to the movie theater and shelling out over $50 for tickets). If it's a movie that we think is worth it, we'll buy the Blu-ray, which usually also includes extras, a digital version, and a DVD version PLUS and sometimes special extras not in other editions. I bought the Target Blu-ray edition of The Avengers when it was on sale for $20. But like I said, that's not usual for me.