Hello and Happy Thursday.

When you use alphas, it is helpful to understand the “baseline” in typography in order to keep our letters in a straight line.In a baseline grid, there are invisible lines on which the text sits and is written.  While there is one major horizontal baseline, there are other parallel lines to form the entire text baseline grid.  It helps us make sure that the words are uniformly placed and spaced in a straight line.

A baseline is so much more than an invisible horizontal line in designing. A baseline in typography is often used as a guideline to type letters and space them accordingly.   Once you understand the concept, you can easily implement fonts in a baseline (or come up with your fonts as well). For this, you need to know the following concepts that are related to a baseline grid.

Ascender and Descender

You can see the small “p” has a downward stroke (descender) and the small “h” has an upward stroke (ascender).   The “c” and “x” stay in the baseline.

Mixing and matching these fonts in layouts can be fun! Let’s check out some fonts to show you the difference.  I selected script and regular fonts.  Of these some do not stay in the baseline (first 3 fonts) and the last 4 stay in the baseline.

 I am going to show you how these go together in a layout

The kit I used was Shine Bright by Rachel Jefferies and Studio Basic.  The fonts I used are Champagne and Limousines and Caramel.

Don’t forget to check out the TLP gallery for lots of inspiration!

This blog created by sharonb, guest pollywog

***this info contained in this blog came from here***